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Every May, Minneapolis St. Paul Magazine presents their Beauty Guide issue. This year, not only are we featured as one of the top salons to attend in the Twin Cities, but Jon himself was interviewed for a special article that details the interconnected history and founding of Aveda. Entitled, "Horst & Friends", the article gives inside stories and details from all who made the Twin Cities hair industry what it is today during the 1970's and 80's.
Here's an excerpt of Jon's commentary:
"I don't think people here were conscious of what was happening with Aveda and the contribution Aveda made to our industry and to Minneapolis. We gave the beauty people what Prince did for music and entertainment. Aveda did that for lifestyle. It was a lifestyle."
Read more at mspmag.com